The first event which WTA Charities will sponsor in support of Breast Cancer Awareness Month is the Pretty In Pink Charity Tennis Tournament on October 5-6 in Clearwater, Fla., in close proximity to WTA’s global headquarters in St. Petersburg, Fla.

All proceeds from the event will benefit Women With Purpose, a local nonprofit that assists cancer patients with basic daily living expenses.

In Asia, WTA Charities will support Think Pink, an annual tennis and yoga event organized by the American Club of Hong Kong on Oct. 14, benefiting the Hong Kong Breast Cancer Foundation.

In addition, through the Tianjin Open’s charitable support of breast cancer, the WTA has donated a VIP weekend package to the Shiseido WTA Finals Shenzhen to be auctioned off by the Tianjin International Community Center (TICC) at its 10th annual Pink Ribbon Gala on Oct. 26.

The gala proceeds are directed to a local cancer hospital, and during the Shiseido WTA Finals Shenzhen, three “Aceing Cancer” initiatives will offer fundraising opportunities as well as heighten awareness.

These activations include a WTA “Aceing Cancer” clinic to bring attention to breast cancer awareness, and proceeds from sales of a special WTA “Aceing Cancer” wristband at the Shiseido WTA Finals Shenzhen with go towards to a local breast cancer organization in Shenzhen.

Additionally, WTA Charities will make a donation for every ace served throughout the season-ending championships to support the American Cancer Society.